Havering Council is calling on residents to support its recently launched bid to become the London Borough of Culture in 2020.
Following a similar model to the UK City of Culture awards, this will be the first time a London borough will be recognised for its cultural impact and importance, with a prize of £1 million awarded to the winning authority to be spent on local culture events and initiatives.
Havering is home to two theatres; Brookside Theatre in Romford and Queen's Theatre in Hornchurch, heritage buildings such as Langtons and Rainham Hall, the latter of which belongs to the National Trust and the community-based Fairkytes Arts Centre.
Roger Ramsey, leader of the council, said: "Havering is an exceptional borough full of culture. Entering for this award provides us with the opportunity to shine the light on our unique heritage and arts offer across the borough.
"Winning the London Borough of Culture would enhance our cultural strategy for the benefit of our residents and businesses".
London mayor Sadiq Khan announced the London Borough of Culture competition in June, as part of his plans to support the arts in the city. Inspired by the UK City and European Capital of Culture awards, two winners will be chosen for 2019 and 2020, respectively at a glittering ceremony in February 2018.
A 3,000-home development in east London has been approved by City Hall.